Housing Association Harnesses Power of Video

A Shropshire video company has joined forces with one of the country’s leading housing associations to bring its annual stakeholder report to life.

7video was called upon by Muir Group to produce a dynamic thirteen minute video showcasing how the association has performed over the past twelve months, as well as how it has helped its diverse range of residents across the UK.

Head of Communications at Muir, Kathryn Smith, explained: “We commissioned the team at 7video to produce our 2014 annual report video to showcase our work over the past year, which was officially launched at our Conference in September. We’d worked with 7video before and so know that the whole team has a great understanding of our business and what we want to achieve through the medium of video.

“They spent time with the whole team to effectively capture the individual personalities of both our employees and residents, and filmed how our accommodation looks before and after a tenant has moved in and settled.

“Previously, our annual report was shared on a paper document, but the work that Muir does is so much more than that and using video was a great way to really engage with our stakeholder audience and truly evidence who we are, what we do and how we help our clients. We’re delighted with the end result and very much look forward to working with the 7video team in the near future”.

Muir Group owns and manages over 5,000 homes across the country and provides a diverse range of housing solutions to clients, including shared ownership properties, supported and sheltered accommodation.

Peter Sims, Owner of 7video, commented: “It was fantastic to interview Muir’s tenants and employees, as well as a number of core personnel managing the smooth-running and day-to-day operations of the business. Video is a brilliant tool for housing associations in particular as it enables companies like Muir Group to communicate effectively with its audience and show what life is really like for both the tenant and the employee. It also enables viewers to see and get a feel for the bigger picture rather than a two-dimensional written testimonial or case study.”