What Makes a Successful Business

Successful businesses can follow all kinds of strategies in various different industries, but in general, their constellations are in many ways aligned when it comes to their core principals. Their merits are bred from astute planning, smart engagement with consumers, and appropriate investment and financial management, and never sacrifice on the customer experience in order to save cash. In this article, four of these commonly-occurring aspects of successful businesses are outlined for those who are setting up or have established a small business that they hope to see achieve a level of success that will be both enduring and profitable in the years to come.


Number one on the list for new and small businesses is the professionalism that goes with your brand image. Everything from your website's design and layout, to the business dress your employees choose to wear, their manner in communications, and your company’s structure will be clues as to whether you’re providing a service that consumers can trust. In everything you do, you’re fighting an uphill battle against established (and trusted) brands to secure new trade, so ensure that you are presenting a polished, professional outfit in all that you do.

Engagement with Technology

Successful businesses recognise that technology can give you an edge in business. This is especially the case for those business that have started since the internet became ubiquitous and digital technology gave rise to entirely new ways to serve consumers. Technology can take care of your communications needs in an efficient manner, and save you time on administrative procedures by automatically computing some of the work for you. It can help you market well and design a website or app that hits the mainstream. Then there are products like Red Brick Solutions that help with expert legal advice by using technology to streamline the entire process: it’s clear that tech helps save time, money and stress, so don’t disregard any software options when developing your business.

Sustained Growth

You don’t need to plan for a world-beating, swashbuckling strategy to take down the incumbent businesses in your industry in order to plan for a sustained level of growth; this habit of successful businesses is more in avoiding stagnation that leading the world. Your business plan should always take into account the additional resources - in manpower, cash, and products - that you may need down the line so that your company doesn’t plateau on a certain level of business.


‘Imposter syndrome’ is recognised as a shortcoming of many small and industrious businesses that don’t quite feel they’ve ‘made it’ in terms of success. It is essentially a lack of coincidence: the feeling that you’re an imposter posing as a reliable business. Take the opposite perspective at all times, as overconfidence nevertheless communicates to customers and employees that they’re in safe hands. Confidence will help you make swifter decisions with a better degree of certainty, and successful business leaders demonstrate this in their authoritarian stance towards leadership and decision-making at crucial moments in business.

There is no certain formula for business success, but these four tips are constants in those companies and leaders that enjoy a good deal of success in their given field.


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on petejwhite.com

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