Top boutique opens in Shrewsbury

An award-winning businesswoman has expanded her boutique brand into Shrewsbury.

Sam Brightmore has launched Bottega, which has been showered with a string of prestigious national accolades, on Wyle Cop.

Her original shop in Cheshire was last year named by the Sunday Telegraph’s STELLA Magazine as one of the top 50 stores outside London; by fashion ‘bible’ Drapers as one of the top 10 most inspiring independents in the UK and by Vogue as one of the best 100 boutiques in the country.

Retail guru Mary Portas also picked Bottega, which sells an array of homewear and clothing, as runner up in her 2013 best small shops awards.

“We have had the most incredible time recently, receiving some wonderful compliments and awards, this was rounded off nicely when we found this ideal location for our second venture in Wyle Cop, which I regard as probably one of the loveliest shopping streets in the country,” says Sam.

“I have chosen Shrewsbury as the first major step in my expansion as I love the feel of the town,” said Sam, who has created three new jobs with the opening of the new store.

“This is a real destination for visitors – it has so much to offer in terms of heritage, food and of course shopping with all its great independents.

“I have been totally charmed by Shrewsbury, its residents and fellow traders here in Wyle Cop and I will definitely be looking to expand again within the county,” she said.

Sam started her retail career with shops such as world famous emporium Liberty where she was the perfumery and cosmetics buyer. She also ran a highly successful interior styling company for a decade before starting her own retail business.

Explaining her fashion philosophy, Sam, who makes regular buying trips to New York, Paris and London, states: “I think women of a certain age feel a little let down by the High Street. They still want to feel current and stylish but don’t want to shop in the same stores as their daughters nor do they want to blow the budget. This is where Bottega sits.

“We always give clients honest opinions and they have confidence that we will dress them well. We build up quite intense relationships with them and they often ask for advice about what to wear for certain occasions and we are already starting to build this rapport with our Shropshire customers,” she added.


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on

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