Three Ways to Simplify and Make Your Social Strategy Successful in 2019

In modern brand marketing, having a successful social strategy is more important than ever, and yet up to 50% of companies do not have a designated strategy for social media. Social media is an efficient and visible way to market your brand, especially to younger demographics. But a lackluster campaign will waste time and resources.

Read on for three ways to make your strategy a success in the increasingly competitive and fast-paced world of social media marketing.

Develop a Brand Persona

One thing that the most popular and successful brands’ social media accounts have in common is a consistent persona. Regardless of what person is actually running the account at the time, there should be a constant tone and voice associated with your brand. 

Followers of your pages like to know what to expect from your posts and interactions, and you are more likely to gain and keep followers if you consistently use a persona that people enjoy. 

The best personas will not only encourage engagement among those who are already fans, but will also draw people in who do not yet follow you. Understanding the demographic of your customers is critical here in order to appeal to your audience specifically. 

Consider what words you would use to describe your brand. Funny? Serious? Flirty? Earnest? Whatever you decide, the way your followers perceive your persona will be how they perceive your brand. And that includes whether or not you come across as genuine.

Make your Content Mix Purposeful

One of the advantages of social media is the variety of things it can be used for. You can post videos, memes, new stories, and many other things in addition to the content that is directly promoting your brand. In fact, it is crucial to have a good variety of content that is not purely promotional. 

Your customers already see plenty of advertisements in their daily lives, and they are unlikely to want to follow a brand that does nothing but throw more ads at them.

Especially if you’re relatively new to social media, following the 80/20 rule is a safe bet. This rule for social media marketing dictates that 80 percent of your content should inform, educate, and entertain your audience. This is where those interesting stories, memes, and videos come in. Only 20% should be used to directly promote your brand. 

The 80/20 rule has the effect of keeping your social media channels interesting, engaging, and more than simply one advertisement after another. Keep records of which types of posts gain the most engagement to guide your posting in the future.

Tie it all Together with an Agency

You don’t have to do your social marketing in-house. Many brands find that hiring an agency with expertise in the field and a trained team of creative professional is a better choice for their company. This frees up your employees for other things while guaranteeing that the person running your social media accounts already has experience in successful social media marketing. It can also be much better value than paying the salary for an in-house social media manager.

Award winning agencies like Push Group can understand your brand’s persona while using their creativity to further drive engagement and gain followers. They can also focus on mobile strategy, an increasingly crucial element of social strategy today as many use their smartphones as their primary way to peruse social media. 

An agency can tie all the elements of how you envision your social media and the newest trends and best practices together for a more successful strategy with less stress to you.

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Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on petejwhite.com

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