A Shropshire mum with a passion for babywearing has launched a brand new business supplying slings and carriers.

Laura Hoskison, from Shrewsbury, launched Slings For Parents in March
2014 and offers an additional advisory service to ensure parents both buy the baby carrier that is right for them and know how to use it before they leave.

She said babywearing – carrying your child close to your body in a sling or carrier – has been around for centuries but has seen a huge growth in popularity over the last couple of years, with many mums and dads finding it much more convenient than pushing their child around in a pushchair.

Mrs Hoskison said she fell in love with babywearing after attending a local Sling Meet, shortly after having her now two-year-old son.

“In years gone by, carrying your baby in a sling was considered rather alternative but now it really is entering the mainstream as more and more parents realise just how practical it is,” she said.

“Shropshire is lucky to have a great sling Library and a really supportive babywearing community but what we lacked was a place you could actually buy them.

“There are also lots of people out there who would love to come to the meets but can’t make it and I realised that there was an opportunity there to help babywearing really take off in Shrewsbury and beyond.”

One of the most important things to Mrs Hoskison is to not just sell slings but to make sure that people know how to use them properly.

“Babywearing isn’t difficult but it needs a friendly hand to make sure that what you are doing is safe and comfortable.

“That why I prefer seeing people face to face so that they can try on the carriers before they buy, choose the right one for them and I can make sure that they are happy using them before they leave.”

Starting with a range of popular slings, Mrs Hoskison has also recently expanded into importing the increasingly popular Tula range of baby carriers, making her one of just a handful of Tula suppliers in the UK and the only one in Shropshire.

“They aren’t so well known here but are really starting to make a name for themselves and have quickly become one of my biggest sellers. People just love them, especially the larger toddler carriers.

“Often people don’t realise that if a baby feels heavy, it could just be because they’ve outgrown their current sling and getting the right fit makes such a difference. With the right carrier, children right up to pre-school and even infant school can be comfortably carried.”

Slings for Parents operates on an appointment basis and also holds regular open days on Wednesday afternoons and Saturday mornings.


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on petejwhite.com

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