Shropshire Babywearing Expert Launches New Venture

A Shropshire woman has re-launched her babywearing business offering full consultations on how to carry children safely and comfortably.

Laura Hoskison, from Shrewsbury, launched Slings For Parents earlier this year (2014) to give fellow parents of babies and toddlers freedom from pushchairs with easier access to a range of child carriers.

Just 10 months after launching the business, Mrs Hoskison has already been a finalist in the 2014 BizMums business awards.

However, she recently reduced the sales side of the business to instead focus on full consultations, ranging from one hour for those with an idea of what sort of carrier they want to those brand new to babywearing so they can do it safely and with confidence.

She has also introduced new group sessions for when several mums and dads are keen to learn more about baby wearing.

However, she will still offer a sales service to those attending the consultations who want it.

"The consultancy aspect is the new focus for my business as I realised that was where my true passion lay - in helping people gain the knowledge and confidence to carry their babies in everything from woven wraps to buckle carriers," she said.

"Although I have been offering informal advice locally for a long time now, I wanted to do more of the one-to-one advice to people who need it.

"Babywearing is a wonderful world but can be really daunting, especially to new parents, as there is so much choice it can be overwhelming.

"Breaking it down into different areas can be really helpful and I’m proud to have helped so many parents and carers have a brilliant start to their babywearing journey, be it with their newborn or toddler.

"Some of my customers have come to me with children as old as four, keen to find freedom from their pushchairs but wanting to be able to carry their child when they were unable to walk any further.”

One of her first customers in the new venture was Victoria Ireland, a Shrewsbury mum-of-two who recently re-launched her own childminding business, Home2Grow.

"I never really used a carrier with my son, who is now almost four but have a 10-month-old daughter and wanted some way to carry her but still have my hands free to deal with my son," she said.

"Laura was fantastic, really knowledgeable and showed me how to use the buckle carriers I was most interested in, while also introducing me to a few other options, such as mei tais, which I hadn't previously considered."  

Before launching Slings For Parents, last year (2013) Mrs Hoskison undertook and passed the School of Babywearing Consultancy Course, a nationally recognised qualification on how to teach safe babywearing.

She said being nominated for a Bizmums award had been the 'icing on the cake' to a fantastic first year in business. 

“Being nominated and then shortlisted was such a wonderful feeling," she added.

"While I’ve had some really lovely feedback from customers during my time in business, I found it really touching that people went out of their way to nominate me.

"Being shortlisted was the icing on the cake and for me was proof that I really am making a difference and doing something great."

For more information about Slings For Parents and the new babywearing consultations, visit or call 07793 086711.


Pete White Pete White

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