Shrewsbury Online Greengrocer Celebrates Fruitful First Year

Shropshire online greengrocer Box of Goodess is celebrating a fruitful first year in business as it gears up for its second Christmas.

The Shrewsbury-based company was set up by Dimitar Marinov and Amy Ford to deliver regionally-sourced fresh fruit and vegetables to households and businesses.

It has since expanded its delivery area, which now stretches from Church Stretton and the Rea Valley to Oswestry, Ellesmere and Whitchurch, and has just added health-conscious breakfast and juicing boxes to its repertoire following demand from customers.

“Our customers gave us the idea for the new boxes. As a company we’re always pushing healthy eating so providing healthy breakfast and juicing boxes was the obvious next step,” said Dimitar, who worked for one of Shropshire’s largest farm shops for seven years before starting the business.

“We’ve had a good first year and we’re now gearing up for Christmas, which is our busiest time of year as more people see the benefits of beating the long supermarket queues and getting their fresh Christmas veg delivered straight to their door instead.”

The company’s new breakfast boxes feature Shropshire-based Pimhill Farm organic porridge oats or museli and also come with natural yogurt, fruits and milk. The juicing boxes contain a choice of fruits and vegetables suitable for juicing, such as apples, oranges, kale, broccoli, beetroot, celery and cucumber.

Dimitar, a trained chef, grew up in Bulgaria where he learned about living off the land from his grandparents who ran a small farm. Box of Goodness delivers to addresses within the Shrewsbury post-coded areas of SY1 to SY6 and SY10, 11, 12 and 14.


Pete White Pete White

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