Shrewsbury BID Invites Shoppers to Support Small Business Saturday

Shrewsbury Business Improvement District (BID) is supporting the national campaign ‘Small Business Saturday’ to encourage shoppers to support local business in the community.

Saturday 6th December will be an opportunity to explore the town’s eclectic mix of independent businesses, quirky and original shops, cafés and bars during one of the busiest trading periods of the year. 

Shrewsbury BID is encouraging shoppers to discover some of Shrewsbury’s diverse range of small businesses by creating a letter trail around town centre businesses, which includes entrants to Shrewsbury Business Chamber’s Christmas window competition, enticing shoppers with the chance to win a tasty treat.

Those who guess the word correctly will win a flambé banana from the Ironbridge Catering Company, available in the Darwin Shopping Centre. 

Also taking place at the Riverside Shopping Centre will be a pop-up market with a range of Shrewsbury’s independent businesses showcasing their wares.

Ian Peake, from Peake's Travel in Mardol, said:  “Small Business Saturday is so important in Shrewsbury as it promotes to customers the variety and choice we have here, that they wouldn't get elsewhere. In addition, all the profits generated by small local businesses go back into the local economy.”

To strengthen support for small businesses, the Shrewsbury BID has also recently launched its Christmas promotional campaign including its Christmas in Shrewsbury video which debuted at the town’s Lights Switch-On event.

The video has already received an impressive 13,000 views, helping to promote Shrewsbury as a great festive shopping destination, plus a ‘one-off Christmas guide’ has been created and delivered to over thousands of homes in the area.

Lloyd Stafford, owner of Brok in Wyle Cop, said: “We are proud to be part of Shrewsbury's thriving independent scene. Small Business Saturday is a great day to celebrate our unique town and the continued support from our wonderful customers"

Kirsten Henly, Shrewsbury BID Manager, said: “This is an opportunity to showcase Shrewsbury as an attractive destination to shoppers and visitors. What better way to celebrate the town’s one-off shops and highlight their importance to the local economy and its footfall.”

For more information on Small Business Saturday visit


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on

Read More from Pete White