Seal celebrates with Telford Shopping Centre

Telford Shopping Centre, celebrating its 40th Birthday this year, has appointed Shrewsbury based Seal as its marketing partner to create its full range of online and offline promotional materials.

Seal’s first creative task has been to devise the dedicated 40th birthday logo to ensure customers know that summer 2013 marks the start of a very special year for the Centre.  The distinctive red shopping bag featuring the 40th message reflects the Centre’s ruby celebrations and has been incorporated online headlining their website in a rainbow of colours and will feature across its wide range of materials.

“It has been an exciting start working closely with the team at Telford Shopping Centre producing fresh ideas” commented Mike Pritchard, Marketing Director at Seal. “In such a fast moving retail environment, our role is to drive footfall though creating a distinctive look and feel for the Centre as a retail destination which offers more than shopping – a whole retail experience for all members of the family.”

Seal’s first project was to work on an innovative competition - for children; to Design a 40th Birthday Celebration Garden.

Tracy Hadley, Marketing and Events Manager at Telford Shopping Centre commented: “We are delighted at the level of response to the competition due in no small part I believe to the injection of fresh creative thinking from our Seal team into the promotional design.’’

Seal, one of the Midland’s leading PR and design agencies, will be working across a calendar of activities planned for the rest of the year ranging from V Festival connected activity to Style and Bridal events. The Shopping Centre joins Seal’s raft of marketing clients ranging from Shrewsbury Flower Show to the UK’s second largest logistics courier company, Hermes.

Based on the quality of the work with Telford, Seal was invited by Sovereign Land (Asset Managers  at  Telford Shopping Centre) to develop the range of consultation materials for their exhibition to showcase the future developments at the site, prior to the submission of the planning application.


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on

Read More from Pete White