Pimhill Farm Porridge Oats announced as 2014 Soil Association Organic Awards Winner

Shropshire -based Pimhill Farm has been selected as a winner in the prestigious 2014 Soil Association Organic Awards.  This year the judges based their decisions not only on the quality of the product, but also on the organic story behind it.

A panel of well-respected and high profile judges including organic beauty brand founder and TV personality, Jo Wood; Liz Earle, ethical entrepreneur, writer, presenter & organic farmer;  and Daily Telegraph writer, Xanthe Clay initially drew up a short list of finalists, it was then open to the public vote for the whole of September  to see who the public supported.

Ginny Mayall, her husband Ian, and all at Pimhill Farm were delighted on hearing the news of their success. Their traditional porridge oats, with no additives, are grown on the farm in Shropshire. Pimhill Farm’s values haven’t changed for the 65 years that the farm has been organic, which evidently still appeals to breakfasters today.

Ginny was particularly pleased that the awards ceremony was also attended by her father Richard.

Richard was only 20 when he and his father took the decision to farm organically.

Many people will know the farm from the pools of red and blue in the fields off the A528 in north Shropshire, formed by poppies and cornflowers flowering there every summer. A group of botanists also recently discovered the corn buttercup growing naturally on the farm. This is a once-common flower which hadn’t been seen in Shropshire for 50 years and was thought to be extinct in the county.

After the Awards ceremony Ginny said, ‘It has been a particular mission of mine to ensure that organic food isn’t just reserved for those who can pay more for it. We think that delicious healthy food should be available to everyone and we hope that the number of votes we received reflects this’.

‘We are so grateful to all of our customers who voted for us. It means so much to us all that people care about our products and our story enough to support us.’


Pete White Pete White

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