New look website for Original Shrewsbury

Shrewsbury BID – the organisation responsible for promoting Shrewsbury as an original and one-off place to visit approached The Web Orchard to refresh their Original Shrewsbury website.

In response to user feedback and with the summer season fast approaching, Shrewsbury BID commissioned the update to help visitors find events, businesses and the new town centre map more easily.

Shrewsbury BID turned to local web developers The Web Orchard for their expertise in design and development. The Web Orchard’s knowledge of the open source Drupal content management system was a key draw for Shrewsbury BID.

Created by Shrewsbury BID in 2014 to promote the town to a wider audience, Original Shrewsbury has become the main tourist destination website for the town. The website promotes everything from places to stay and tourist attractions to shopping districts within the vibrant town centre of Shrewsbury. A number of maps and tourist information brochures are also available to view online and download on the website for tourists and residents alike.

Kirsten Henly, Executive Director of Shrewsbury BID said, “It’s great to be able to refresh the website to ensure it is fully mobile-friendly and easy to navigate. The new design means that people can find out what’s on offer and go directly to the information they want, whether that’s where to go for dinner or finding out more on the history of the quirky town.”

The Original Shrewsbury website is fully responsive to mobile and tablets, as well as desktop computers, which means users will be able to use the website on their travels around the town to help find their way easily. 

Peter White, Director at The Web Orchard who worked on the website, said, “We love working with local companies and organisations to help promote their services and Shrewsbury as a whole. Our expertise in Drupal gives the perfect combination between usability and ease of website management.”


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on

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