The Movement Centre is calling on the people of Shropshire to join the 2.6 Challenge from Sunday 26th April 2020

The Covid-19 pandemic has had a catastrophic effect with the cancellation of thousands of events and the loss of billions in income through fundraising events. Shropshire based charity The Movement Centre, like so many charities across the UK, has been hugely impacted by the cancellation of many fundraising events and activities due to COVID-19.  The Movement Centre provides specialist therapy to help children with movement disabilities to reach their full potential.
The Movement Centre needs vital funds to be able to continue at a time when fundraising is at an all-time low to enable them to continue providing their life changing therapy. In response, they have signed up to an exciting new campaign launched by the organisers of the biggest mass participation sports events across the country.

The 2.6 Challenge will launch on Sunday 26th April 2020, which should have been the date of the 40th London Marathon, the world’s biggest one day annual fundraising event, which raised £66.4 million for charities in 2019.  The challenge will last for a week. The 2.6 Challenge is completely inclusive and is open to anyone of any age – the only requirement is that the activity must follow the Government guidelines on exercise and social distancing and remember to stay local.

“The 2.6 Challenge can be anything that works for you,” says Nick Rusling, Co-Chair of the Mass Participation Sports Organisers group (MSO) and CEO of Human Race. “You can run or walk 2.6 miles, 2.6km or for 26 minutes. You could do the same in your home or garden, go up and down the stairs 26 times, juggle for 2.6 minutes, do a 26 minute exercise class or get 26 people on a video call and do a 26 minute workout – anything you like. We want people to get active, have fun and raise money to help Save the UK’s Charities by giving money or raising funds for the charity close to your heart.”

From Sunday 26 April 2020, the people of Shropshire can dream up a fun activity based around the numbers 2.6 or 26 and fundraise by to support The Movement Centre on Just Giving: https://www.justgiving.com/themovementcentre

“This is a really fun activity that everyone can get involved in,” said David Vicary, Chair of Trustees at the Movement Centre. “Like so many charities we raise lots of our funds through events and sponsorship and the covid-9 pandemic has had a huge impact. The 2.6 Challenge is vital to us to enable us to continue our work, helping children with movement disabilities to lead a far more independent life.”

The mass-participation events organisers behind The 2.6 Challenge are: Human Race, parkrun, The Great Run Company, Run 4 Wales, Grounded Events, London Landmarks, Virgin Sport, Limelight Sports, Threshold Sports, Running High and London Marathon Events. The design and website has been created by Studio Republic and the social media campaign by LiveWire Sport. Both agencies are working pro bono.  The campaign is supported by the Charities Aid Foundation, the Institute of Fundraising, the Small Charities Coalition, the Office for Civil Society, Sport England, Let’s Do This, Virgin Money Giving and JustGiving.

For more information on The 2.6 Challenge, visit twopointsixchallenge.co.uk

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