More than 100 Shropshire babies help to raise over £4,000 for charity

More than 100 Shropshire babies donned cowboy and cowgirl outfits for a first of its kind charity ‘Sensathon’ which raised over £4,000 towards helping save babies lives.

The youngsters in Shrewsbury and Oswestry were part of the Wild West-themed Baby Sensory Sensathon aimed at raising money for Tommy’s, which funds medical research into the causes of  miscarriage, stillbirth and premature birth.

The charity also provides advice and support for all parents-to- be to help them have a healthy pregnancy and  a healthy baby - a cause very close to the Baby Sensory mums and dad’s hearts.

The colourful fundraiser saw 120 babies, and their parents, setting off on a Wild West adventure of imaginative play.

Greeted on arrival with Western music, the babies were treated to an action packed day including visiting the Rodeo centre, songs around the campfire, themed sock puppet shows and hearing the story of Little Big Horn in the  Last Chance Saloon.

Baby  Sensory Shropshire, which was crowned the overall winner in the Businesses for Children Awards 2014, is one of more than 200 franchises taking part across England, Scotland and Wales. Every year, one in four parents-to-be will lose a baby during pregnancy or at birth.

Baby Sensory Manager Helen Jones said: "The Sensathon was a roaring success and it was amazing to see the babies’ reaction to the sights and sounds of the Wild West theme! The babies looked brilliant and support from the mums and dads in Shropshire was overwhelming, with many parents dressing up themselves and grandparents coming along to support us too!

"Many local businesses supported us by providing raffle prizes too which helped raise nearly £200 alone.

"We're very proud to be working with Tommy's this year, and we know that some of the families here will have their own stories and personal reasons for getting behind this important charity. We want to thank everyone who took part and made the day so special."

Jane Brewin, Chief Executive of baby charity Tommy's, said: "We're delighted that Sensathon was such a great  experience for mums, dads and babies alike, and we have been really touched by the enthusiasm and support for our charity shown by everyone who took part.

“Tommy's runs three research centres which investigate why  pregnancy complications take place and look for treatments that help to  save babies' lives, and the money raised by Baby Sensory Shropshire will go towards opening a fourth research centre so we can support more families on the journey to becoming a parent."

The Sensathons were held in the Bayston Hill Memorial Hall, near Shrewsbury and at Cabin Lane Church, Oswestry, where the regular Baby Sensory sessions for babies from newborn to 13 months are held each week.


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on

Read More from Pete White