Local Firm Has All The Right Ingredients For Business Success

A talented Shropshire-based bakery is celebrating success after enlisting the help of local business experts, Horizons Consultants, to drive their business forward and launch a delicious new division.

The Little Round Cake Company, whose tasty products can be found at exclusive retailers, food festivals, farm shops, delicatessens and coffee shops across the country, called upon the renowned business consultancy earlier this year to review their processes, and cook up a more strategically-focused business plan which would increase sales and encourage business growth.

“With the collapse of the government-funded Business Link advice service, we needed a knowledgeable consultancy that could provide bespoke business coaching, and bring about tangible results,” explained Founder and Director of The Little Round Cake Company, Brian Crowther. “Horizons Consultants were recommended to us, as Government-approved GrowthAccelerator coaches, and the best company to help propel our business forward and see our ambitions for a new division become a reality.

“It was obvious from the outset that the consultancy’s Director, Alan Adams, took a real interest in our business, was on our side, and genuinely wanted to see us succeed. The GrowthAccelerator programme was particularly hands-on, and got us thinking about all aspects of our business. It was not disruptive to the business in any way, and we’re confident that the time invested in the programme will be reflected in our future successes.”

The Little Round Cake Company used their time with Horizons Consultants to focus on the launch of a dedicated meringue company, Merangz.

Alan Adam of Horizons Consultants said: “Since it was founded in 2009, The Little Round Cake Company has seen huge success on a national scale, and with potential investment opportunities on the horizon, Brian and the team wanted to take the business to the next level.

“While the actual ideas, products, and services often come naturally, many business owners are unsure how to develop and grow their businesses in a sustainable way. The GrowthAccelerator programme offers business owners the right advice and guidance to ultimately help them grow, but at a rapid and sustainable rate.


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on petejwhite.com

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