Local businesswoman wins national charity competition

A Shropshire-based photographer raising money for the Royal British Legion has won a national charity competition. She will receive a package of fundraising technology that will allow supporters deployed in Afghanistan to take part in the fundraiser via an online auction.

Specialist fundraising technology company Bidtec launched the competition in February. Charities that enter the ‘Bidtec Challenge’ must try and gain the most online support for their charity. Nikki Prince from Royal Touch Photography gained 842 shares, likes and comments on Facebook and was named the winner of the ‘Bidtec challenge’. Nikki shared her entry on Twitter to help her gain the winning number of votes.

Nikki and the Royal British Legion have a won an event fundraising service that will allow them to run a silent auction via a network of 60 iPads.

Nikki has created a vintage-style pin up calendar that she is selling to raise money for the Royal British Legion. The WW1 Centenary Black Tie Ball will take place at Albrighton Hall on the 20th September and will officially launch the calendar.

Most of the women in the calendar have military connections, including newly engaged Charlie Keene from Plymouth whose Fiancé is going to be deployed in 2014 and a group of the women have husbands that are based at RAF Benson. Bidtec’s fundraising technology will enable supporters who have been deployed to take part in the auction via an online bidding site.

On the night of the event the iPads that will feature a bespoke digital brochure. The iPads will give the guests the opportunity to bid and donate on a silent auction as well as learn more about the charity.

Nikki Prince said: “I’m thrilled to win the Bidtec Challenge. As a standalone fundraiser, it’s quite difficult to get help for my event. Since winning the challenge I know that I have a better chance of raising as much as possible at the event.”

Paul Beck, CEO at Bidtec said: “We’re honoured to be supporting Nikki and the Royal British Legion. We know that fundraisers often struggle to gain support so we are delighted to be giving something back to the sector.”

Fundraisers can sign up for the Bidtec Challenge here: www.bidtec.co.uk/bidtec-challenge


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on petejwhite.com

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