How Shrewsbury Businesses Can Improve Their Marketing

If you are a small business owner in Shrewsbury, you might be trying to improve your marketing efforts. Whether you’re trying to improve your marketing campaigns in your local area, the surrounding areas or are even trying to go national or global with your marketing efforts online, there are many things that business owners can do to achieve their marketing goals. Smaller businesses face many challenges that the larger companies do not, for example having a tighter budget and less resources available for marketing improvement. We’ve put together some of the best things that small business owners in Shrewsbury can do in order to improve their marketing campaigns.

Get a Degree in Marketing

Getting a degree in marketing may seem a little extreme, but it can be a great option which will seriously improve your marketing knowledge and expertise. Thanks to online learning, business owners can now study at the same time as running their company, and do marketing degrees from colleges and universities all over the world. For example, studying online means that you could even think about doing an online marketing degree from Arizona State University, which offers an online bachelor of science in marketing course. This will give you the chance to seriously expand your marketing expertise and learn new and innovative ways to make your marketing campaigns a success.


For many small business owners, networking is a vital part of a successful marketing campaign. Attending networking events such as business conferences or even trade shows will not only help you to spread the word more about your company in the local area, it also gives you a great opportunity to meet other business owners and experts in the industry who you can turn to for help and advice. Often, networking and communicating with others is vital to learn from those who have been successful in the industry and get valuable advice and tips that you may not have thought of yourself.

Prioritize Your Online Presence

Many business owners who run small, local businesses such as many of those in Shrewsbury make the mistake of thinking that their online presence does not matter. But, the truth is that a good online presence is not only important for large companies, but for the small ones too. With more and more people using the internet to find new businesses, brands, products and services, having a business website and a presence on social media is vital to gain more custom from the local area. Being present and active online, even if you do not yet sell products online, is vital as you will appear in Google’s Local Search results, something that it used widely by many customers who are searching for businesses in their local area.

For many small business owners in Shrewsbury, marketing campaign improvement is a must. If you’re a small business owner who wants to make the most of your marketing efforts, there are many things that you can do to achieve this, whether it’s by expanding your education or talking to the experts.


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on

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