Giant Snow Globe: A huge hit in ‘Snowsbury’

Shrewsbury had a white Christmas this weekend as the town became ‘Snowsbury’ and families and friends filled a giant snow globe which featured in the town centre.

More than a thousand people stepped into a winter scene to play in the snow and have a photo taken for free, as part of the Snowsbury-inspired activities from Shrewsbury BID.

Shrewsbury BID manager Kirsten Henly said: “It was a quirky and engaging attraction which was a huge success for the many shoppers and visitors who took part.

“It’s a different take on the traditional notion of a White Christmas promoting the town’s appeal as a fun and family friendly place to come at Christmas time.”

On Saturday, in the Square in the space of just two hours, 45 groups and 150 individuals enjoyed the snowy experience. On Sunday the snow globe was relocated to the Darwin Shopping Centre to avoid high winds, where 120 groups and 250 individuals stepped into the snow.

Seasonal events planned by Shrewsbury’s different organisers are set to continue this weekend with the first Christmas Festival in The Quarry (12th and 13th December), followed by Carols in The Square and snowflake light projections by new media light artist Andy McKeown, who will be projecting onto the Shrewsbury Museum and Art Gallery and The Old Market Hall on 16th December.

For more details on Christmas activities visit


Pete White Pete White

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