Getting that global reach

Are you thinking of starting your own business, or have you already launched your business, but are wondering how to reach more people and really expand yourself into the dream vision you have always imagined? If you want your new business to succeed it is essential that you reach out to prospective customers and have your message seen by as wide an audience as possible. While you might become caught up in logistics such as creating your website, getting your products ready to launch and building up that perfect team, the fact is that without a solid customer base, you will not have a business. Even the best message in the world, coming from the strongest voice, will mean nothing without willing ears to hear it. So it’s important to understand today’s market, various methods of marketing and the best strategies for reaching out beyond your current scope.

Think globally

When we think of local small businesses, such as a small boutique or coffee shop, we know that their target market is people in the neighbourhood who need that product or service. These businesses almost have it easy, because as long as they can appeal to the people around them and promote good word of mouth, they can focus on selling their product. They must rely on return customers and on those people spreading the word about their business.

Now, think about an online business. Whatever the field, does this type of business deal with the same sort of market? Not by a long shot; in today’s market and economy, businesses that go online are literally dealing with a market potential that stretches across the entire globe. Now this might sound a little overwhelming at first, but don’t worry, you are not actually trying to reach out to every person on the planet. However, having the ability to reach so many people gives you the option to really narrow down your market and speak to the very specific group of individuals or companies who need to hear your message. No longer are you just calling out to people in your neighbourhood, today, you can have real-time conversations with people around the globe who are interested in your business and what you have to offer.

Rise of social media

With the technological advances of the past few decades, the process of starting and running a business has been completely transformed. Traditional forms of marketing are on the downturn and social media is on a major upswing. These days it’s all about forming relationships and having conversations with your ideal clients. Engaging these people will help gain their trust and make them want to work with you. Not only that, they will also spread the word through status updates, tweets and emails, so your marketing is made much easier.

Staying ambitious

It is important not to get left behind in today’s market, and you can stay ahead by keeping up with marketing and social media trends. Keep up to date with market leaders such as Tunde Folawiyo online to get more ideas on staying ahead in the global market. Doing so will help you reach out to your ideal community and keep potential customers engaged with your business. Maintain an ambitious attitude, always look forward and never stop asking yourself how you can better serve your customer base.


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on

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