Fighting a Tough Economy: How to Sell More Products

Some people blame the economy in these situations. Some other simply say that the economy does not matter at all, and that people are actually to blame. It’s true, there are cases in which people are to blame, but sometimes, the economy just has an impact on many of the businesses out there. We all make mistakes – just look at yves bouvier. All we have to do is to think smart.

We’ve written this article to help you with some tips and tricks on how to sell more if your business is in danger because of the economy.

The economy should not be your excuse

There will be days in which you’d have some difficult sales calls. That is when it’s so easy to blame the economy. People will hear about it and you’d probably sell even less. In an economy that’s decreasing, people should be interested in how to increase the calls and the level of the activity. The average seller cuts out about 37% of the calls. People should use the economy that’s going down as a warning and as a motivation to work better, and not as an excuse to fail. If you decide to back off, then your business will go down, too. If you focus on work, instead, your business should thrive.

Get smart when it comes to selling

There are going to be cases in which there will be fewer sales opportunity for you to take. In these cases, you have to do better with the things you already have. You should get better at selling. You can always read books, listen to CDs or watch DVDs, anything that can help you in getting people to buy your products. This strategy had helped a lot of people to improve their business when the economy suddenly went down.

This is also when you should focus on improving your skills. If you keep learning, you will get better at doing your job, and your business will thrive. 

Always have a happy attitude

Your attitude is sometimes what matters the most when it comes to your business. It should be sharp. There’s no time to hang around doing nothing. It’s time for you to do a little brainstorming and think of some good ideas to help your business. You also need to stay focused at all times. The people around you should be full of joy and positive thoughts. Negative people should not make their way into your life.

Price object and value

We all know that people are focused on price. Customers will do everything they can to get to the lowest price. So it’s important to build some value to your products. Think about your primary benefits, and how (and why) your products are better than your competition - what they do (or you) that is wrong. Think about the calls – and whether you can respond to the service calls faster than your competition or not.  



Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on

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