Care provider signs up to national dementia campaign

Shropshire's largest independent care provider has signed up to a national campaign aimed at developing the quality of care for people living with dementia.

Coverage Care Services Limited, an award-winning not for profit company, has pledged its support to Dementia Action Alliance, a campaign which aims to transform the quality of life of people living with dementia in the UK.

And now the Shrewsbury-based company, which specialises in caring for people with the condition and operates 16 care centres across Shropshire, has developed an action plan to further develop the support it offers to residents.

Chief executive of Coverage Care, David Coull, said: “We are already recognised for the high standards of care we provide to our residents and service users, which include more than 1,300 mainly older people living in Shropshire.

“Over the last year, we have pioneered the use of the Butterfly Approach in our homes, an approach to caring for people with dementia which has seen those living with the condition have their medication reduced, experience fewer falls and also maintain a healthy weight.

“But as part of the new Dementia Action Alliance campaign, we will be looking at how we can further develop the ways in which we care for our service users with dementia, which affects 800,000 people in the UK.”

An action plan developed by the company says it will launch an internal dementia care excellence awards for staff and will also adapt a ‘dementia audit’ as a way of encouraging leadership among its carers.

The company will also look carry out activities including Cognitive Stimulation Therapy, which will see service users take part in regular themed activities designed to engage and stimulate people with dementia, while they enjoy the social benefits of a group.

Mr Coull added: “We already have numerous activities taking place across our homes on a regular basis to support people living with dementia. The therapy as part of the trial will be to establish how often we can deliver these sessions, and then how we implement them as part of a structured programme in each of our homes.

“We pride ourselves on our understanding of dementia and how it affects those who live with the condition and their families. By signing up to Dementia Action Alliance, we are demonstrating our ongoing support into researching new ways to support people with dementia while sharing our successes with others in our field.”

The company, which has already developed a Royal College of Nursing Accredited Dementia course, actively takes part in research to improve our dementia care and is trialling the use of communication tools such as 'talking mats' in its homes.


Pete White Pete White

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