Can SEO Be Personalized In Chicago?

You might be surprised to find out that Google doesn't show a fixed results page to every user. That might seem weird to you at first, but it makes a lot of sense. For example, when you're in a different state, and you search for the best restaurants nearby, you would get a totally different answer than if you were at home.

At the moment, all users get a results page that is relevant to their location. In the meantime, all of the hours of operation of suggested retailers and food places are displayed in accordance with the time zones of the specific country. This page has great info about the subject.

 It's important to note that search engines don't understand words. They're not humans. Instead, for every question, they reply with the result that a lot of people have interacted with. The same words mean different things in comparable languages.

For example, the world comforter displays different results for the United States and the United Kingdom. If you are in England, you will get ads and articles about pacifiers. On the other hand, if you were in America, then you would get videos and guides about bed sheets or blankets.

Everything depends on the ambiguity of language. That's why it's important to know what geographical location you will be targeting. That's crucial if you're running a physical retail store, a coffee shop, or a restaurant. 

Should you go local or international?

When you create a new website, the thing that's definitely on your mind is whether you should target the people in your hometown or should you go international right away. Before settling on the answer, you should know that select countries have more weight than others.

That's all connected to AdSense and the mechanisms in which Google pays ad revenue. Here's how the entire process works. The Alphabet corporation makes money when big brands want to market themselves on the platform. There are other sources of revenue, but this is the biggest one.

When someone wants to be displayed as the first place for a specific keyword, that has a price. Countries like the United States are extremely competitive. Everyone wants to be number one since America is the wealthiest nation in the world. Click here to read more.

Countries like Ghana, on the other hand, don't have a lot of revenue flowing in. That's a third-world country where the living standard is quite low. That's why it's going to be much easier to rank higher locally in Ghana compared to the United States.

English is also the language that's mostly used in the world. This means that most of the content on the internet is written in English. This increases your competition by a large margin. That's one of the reasons why there are so many bilingual sites. You get to rank for both languages at the same time. It's just like hitting two birds with one stone.

 However, that takes double the work. It's not easy to sit down and translate everything and paying for the services can be costly. A lot of people think that they can trick the SEO  system by using plugins that will do all of the translating, but the final products seem unnatural.

If you wish to follow that strategy, then it's best to find a native speaker that will improve both the accuracy and the quality. This, in turn, will increase your rankings.

What's the easiest place to rank for?

That's one trick question that people want to ask SEO specialists. The common answer would be to rank in your city. But that all depends on your competition. If you're creating a service that is completely new in your town, then all of the traffic will be directed to your site.

That makes sense. However, if you live in a place like New York, then you've got a whole lot of work ahead of you. Geo-targeting is something that can be extended to individual cities. That's one of the reasons for getting recommendations for restaurants that are around the corner. In the local sphere, the same rules apply as going international. 

Some pointers to help you on the way

The first thing that you must sit down and do is to create your ideal customer avatar. If you don't have one already, that is going to become the basis for whom you create all of your content. A lot of people think that they're broadcasting to the world when they publish something online. Visit this link for more info.

However, your blogs aren't being read in huge auditoriums filled with people. Instead, every single person is holding their phone in their hand and scrolling through your articles. This means that your writing needs to become more personalized.

Include your readers in the stories you write and try to solve all of their problems. Have in mind what the ideal customer wants to see when they land on your page. The more time they spend interacting with your site, the more rewarding the Google algorithm is going to be for you.

If you're someone who knows two or three languages, produce content in all of them. Write something in your native tongue, and then translate it once or twice on your own. It's time-consuming, but the rewards will pay off in the future.

When you do this, you're breaking a barrier since you're allowing people who aren't native to one language to be able to watch your videos or look at your infographics. Finally, pay attention to the keywords for different countries.

Every single tool that's online provides services for checking and analyzing keywords in different states. If your business is based in the United States, you might find out that a lot of your visitors are coming from Canada or Australia.

Combine this process with a great social media marketing strategy, and you'll have a lot of followers in no time. The whole idea behind this process is to prove to Google that your website is amazing. If it's widely available and people from all around the globe visit it, that will definitely increase your rankings in the long run.


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on

Read More from Pete White