5 Effective Ways To Market Your Small Business On Budget

Small businesses often struggle to market their services in the right way, which is often due to budget constraints. Although there are some areas of marketing that may be out of reach unless you have deep pockets, there are also several avenues that can be explored that won’t swallow your whole budget. Knowing where to start can be the most challenging aspect, as there are some options that may suit your business better than others. Marketing also doesn’t have to revolve around huge national campaigns either, as some companies will flourish by just reaching out to their local community, as their products and services suit this sector of people.

If your small business is looking to take the next steps in marketing, check out these top ways to get the most out of your small business budget.

Social media

There’s no getting away from the fact that everyone is on social media and most predominately on their smartphones. These platforms should be considered as a gateway to huge audiences and setting up advertising campaigns is super simple and affordable for any budget. The most popular platforms such as Facebook, Instagram and Twitter have tools available to help you create great adverts with unique imagery and content to get your message across. You can also decide the budget from the outset and use daily allowances to ensure you don’t end up paying a fortune.

Customer research

Every business should try to gain as much information about their customers as possible, and if you’re online, you’ll have a good idea of the type of people that already visit your site. For traditional forms of customer research, sending a survey to consumers to complete is a great way to ask questions for an informative response. By obtaining this information, you are in a better position to tailor your business to your customer base.

Content marketing

Content is a huge marketing tool and, done in the right way, it can attract a lot of attention for the right reasons. There are a few different ways that small businesses can utilise this method including writing compelling content for your own website and contributing to authoritative sites in your industry. When writing for your own website, you can use this space to talk about a range of things from industry news, product launches, brand developments and tips that incorporate your products and services. If you are contributing to other blogs and websites, you can lend your expertise to their audience and cover a range of topics suited to your knowledge. This style of contribution helps to raise awareness of you and your brand to a broader set of people but also gives you the chance to link back to relevant content or products on your site.

Email marketing

This type of marketing is cost-effective for all business sizes and gives you the chance to tailor your message to your audience. Email marketing is said to be one of the most effective methods of digital marketing so building your database is crucial for getting your message to the right people. There is a range of platforms that support email marketing for small businesses, and many have affordable plans up to a specific number of database entries. As your business grows, these platforms will grow with you, and you’ll only pay for what you use. Email marketing also provides detailed segmentation to see who opens your email and how they interacted with it. It also enables insight into the analysis of open rates and click-through rates on any links you have included within the content. In terms of handling the processes involved in any kind of marketing strategy, including your email marketing strategy, ensuring you have an IT system that is up to the task is essential. This includes factors such as user experience, troubleshooting, as well as the efficient running of your business’ infrastructure and applications. Responsiveness and efficiency are essential in terms of marketing your business, and through effectively monitoring your IT operations you can ensure your marketing strategies are streamlined to benefit your business performance, as opposed to slowing it down.

Local advertising

If your business provides products and services that your local community can use, then advertising to this pool of people is essential to gaining loyal custom in your area. Providing a personable service is key to driving sales, and your business could benefit from attending local networking groups and exhibitions to showcase your offering. Offline advertising is also useful, and examples include using radio adverts to catch commuters on their way to work and leafleting around the area. Companies that cater to local economies do exceptionally well with face-to-face buyers, and this helps to offer personality and accountability to your brand.

These marketing methods are some of the most effective ways to build your customer base and improve your sales performance. Each offers an affordable solution, so you can tailor your marketing efforts to suit your budget.


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on petejwhite.com

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