4 Ways To Improve The Appearance Of Your Restaurant

When renovating or refurbishing a restaurant, there are a number of things that should be considered to maximise your results. Your ultimate goal is to increase public interest in your restaurant and improve the chances of those customers returning. When enticing people into your restaurant, it’s not only digital marketing that’s important either. The actual physical appeal of your restaurant for passers-by can be just as important, especially if your restaurant is situated somewhere with a lot of foot traffic. Here are four ways in which you can improve the appearance and appeal of your restaurant.

Eye-Catching Frontage
One of the most important aspects of attracting customers to your restaurant is the frontage of your establishment. A dark and dingy doorway can be easily missed. Instead, you should consider using quality signage and displays like those available at Discount Displays. These displays should be easy to spot and eye-catching so that those walking past will notice your restaurant and choose to head inside or maybe even return at a later time with more people. There’s a strong possibility that your restaurant is situated near others, leading to significant competition. However, that competition will naturally bring more people to the area. The customers that are visiting another restaurant today may spot your restaurant and decide to try yours out at a later date.

Tables And Chairs
Seating is one of the most important parts of a restaurant, and helping your customers to feel comfortable is key to setting the foundations for a great atmosphere. Without comfortable seating and a great restaurant layout, ensuring that tables are well-spaced out and allow for extra privacy for your customers, you’re at risk of people not wanting to return in the future. The layout of your restaurant significantly influences the atmosphere, which will play a huge part in whether or not guests have a good time. You should also ensure that tables and chairs are properly cleaned after every guest leaves, as cleanliness can have a big impact on the appearance of your business. You should also keep these tables and chairs well-maintained, having damaged and stained furniture replaced or repaired whenever possible.

Clean Floors
Similar to your tables, if your floors aren’t kept clean, then there’s a strong possibility that certain guests won’t make a return. Making use of quality floor mats in high-traffic areas throughout your restaurant can minimise the amount of tracked-in dirt. You should ensure that floors are cleaned at least at the end of every day. Remember that when guests enter your restaurant, the floors take up a huge amount of space in their line of sight, and so a dirty floor, especially if your floors are a bright colour, will be obvious.

Outdoor Seating
Demonstrating the vibe and atmosphere of your restaurant is much easier to do with outdoor seating. Of course, this can act as a double-edged sword if nobody chooses to use that outdoor seating or if you just don’t have enough customers. Empty outdoor seating can make your restaurant seem unpopular. However, if you manage to get people sitting outside and design your restaurant’s outdoor spaces well, it can help show your restaurant's popularity. Don’t forget that many people don’t enjoy sitting too close to walkways and roads when eating, so make sure that the outdoor seating area, if at the front of your restaurant, is properly fenced off and has some level of privacy for guests.


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on petejwhite.com

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