4 Reasons to Advertise Your Business with Custom Postcards

When you check the mail and notice that there’s a business postcard present, you probably have to do a double take - that’s how seldom this form of advertising is being utilized anymore. And while you might be able to reach a large volume of customers by sending out emails, you won’t be getting that high of a click through rate. The fact is that consumers respond best to advertisements when they aren’t expecting them. This is why you still see billboards up along the highway and some companies still send out holiday cards during the winter. If you are going to make your own postcard for business purposes keep reading for four reasons why it’s a good idea.

1. Making a Direct Connection

With any form of advertising there is a correct and incorrect way of doing things. Send out personalized business postcards that are addressed to your clients directly and you will get a highly favorable response. On the other hand, if you just send out generic postcards that don’t have catchy text, you won’t get any increased sales at your place of business.

2.  Doing More of What Works

Send a postcard to your customers that enables them to get a discount on a product or service, and you will see many of them coming in the day after they receive them with the postcards physically in their hands. If you encourage your customers to consider postcards that come from your business as important, they will start to expect them. In other words, this is just a very effective form of advertising that has been around for over one hundred years.

3. Keep Your Customer Contacts Up to Date

So, how exactly is a business to know when it has valid contact information for an existing or prospective customer? Email is the most convenient method, but it is also not all that reliable. In fact, most people have several email accounts that they might not check regularly. You can also call consumers, but that will cause a lot of confusion in most cases if they aren’t expecting your call. Remember that people check the mail when they feel like it, so they’re rarely irritated when receiving a piece of mailing from a business that they are familiar with.

4. It Actually Works

You might be sending custom business postcards to clients to remind them of appointments or to offer them additional savings on their next purchase. Whatever the reason is, you can anticipate a higher response rate with customized mailers than with emails or a website alone. Consumers know that you have to go out of your way to design a business postcard, have an appropriate number printed up and then spend money to mail them out, and they also appreciate the personal touch.

Regardless of the size of your business budget, postcard mailings are affordable. Even if you can only send out a few dozen at a time to satisfied customers, you can enjoy an immediate return on investment if you are methodical. So, stop sending out email after email and do something for your customers that will inspire real engagement.