National Rail is premiering exclusive 4k footage of Shropshire’s most scenic railways as part of its new ‘Great British Journeys’ YouTube series. The series is free for all to access and is inspired by Netflix’s ‘fireplace’ and other relaxing videos while inspiring people to get back out and explore the nation by train.
The unique footage offers a stunning, high-definition drivers’ eye view of Shropshire, from wild rivers, green meadows and villages across Shropshire and Powys.
Data from National Rail shows that train travel can be a great way to unwind. When surveyed about what they most enjoy about train travel, 55% of people said the scenery out of the window and 24% said the movement of travelling by train makes them feel a sense of calm. The new series features relaxing music, as well as scenic views to help viewers relax and alleviate stress.
Along with releasing new videos from across Britain every week for six weeks, National Rail will stream the full nine hours of uninterrupted footage on a loop so viewers can tune into the ‘live’ channel at any time and see beautiful scenery on journeys across Scotland, Shropshire, Devon and East Anglia.
‘Great British Journeys’ aims to showcase the beautiful views that the nation has to offer and inspire people to take staycations rather than travel abroad. Leisure travel by train is now close to pre-pandemic levels (95%) and is helping to drive the country’s recovery from the pandemic.
Jacqueline Starr, Chief Executive Officer of the Rail Delivery Group, said: “Viewers can now watch never-before-seen footage of the most beautiful rail lines, filmed from the driver’s cab. Showcasing wild rivers and uplands, we want this footage to inspire passengers to book their next journey and explore some of the most beautiful routes Britain has to offer.”
Jan Chaudhry van der Velde, Managing Director at Transport for Wales, also commented: “TfW’s Wales and Borders network has some of the most scenic lines in the UK. Every day, more and more passengers are taking advantage of our services as the appetite for train travel returns. We are fortunate to have a number of scenic lines, and this stunning footage, filmed by National Rail, showcases the spectacular views from the train on the Heart of Wales line.”
The rail industry is running its biggest campaign in a generation, ‘Let’s Get Back on Track’, to encourage more people to book a journey and take the train to connect with the people and places they love. Encouraging people to travel by train is good for the economy – research from WPI Economics shows that leisure passengers travelling pre-pandemic in Wales by rail, spent a total of £1.6bn on leisure travel, helping to support jobs and businesses in the Wales.
Editor is the team behind Love Shrewsbury keeping you up to date with news and events.
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