Children recycling Easter Egg foil

We've been helping to spread the recycling message with children from St Laurence’s Parent and Toddlers group in Church Stretton as part of their annual Easter egg hunt this week.

Its all part of our new Metal Matters campaign which encourages us all to make our 'metal matter' by recycling more of the aluminium foil, cans, tins and aerosols we use.  With a whopping 400,000 Easter Eggs set to be eaten across Shropshire in the coming weeks we especially wanted to remind everyone that the metal foil around your chocolate can easily be recycled at home, just put it in your recycling box with your cans.

We need more metal to be recycled because your old metal packaging can be remelted to make new products at a far lower cost to industry, and the environment, than making them from raw materials.   So by recycling you help support our economy by reducing energy bills for our businesses and create jobs in local manufacturing businesses.  Furthermore if all the metal packaging used in Shropshire each year was collected for recycling it would save around 4,260 tonnes of CO2 - equivalent to taking about 1,000 cars off local streets.

Rick Hindley, Executive Director of our sponsors Alupro, said: “We have done extensive research into residents recycling habits and found that it is often the uncertainty of how to recycle, and what happens to the items recycled that prevents people from doing more. Campaigns like this allow us to take the recycling message into people’s homes and highlight exactly how they can help just by recycling more of the packaging they use every day.  We are grateful to the children and parents in Church Stretton for helping us to get this important message out to the residents of Shropshire.”


James Thompson James Thompson

Waste Prevention Officer, Waste Management, Shropshire Council

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