Verve Certifies as a B Corporation

Verve, a long standing Shrewsbury based Digital Marketing Agency, has announced its certification as a B Corporation, joining a growing group of companies reinventing business by pursuing purpose as well as profit. Verve has been certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit. 

 

Certifying as a B Corporation Company is a big deal and there are not many companies that manage to achieve this, Verve is the only agency in Shropshire to have this accreditation, and are proud of it!

B Corporation goes above and beyond service level certification, it is the only certification that will measure Verve’s entire social and environmental performance. The B Impact Assessment that Verve has spent the last two years working towards, evaluates how their operations and business model impacts their workers, community, environment, and customers. From their supply chain and input materials to their charitable giving and employee benefits, B Corporation certification proves that Verve is meeting the highest standards of verified performance.

Julian Smout, Managing Director at Verve says: “We hope that, as a team, we can grow Verve together and continue with the fantastic work that we already do whilst making the shift towards a more sustainable economy and better business ethics.

“We are proud to have become a B Corporation certified company. It is a huge part of what we are becoming as a business and a giant step on our journey moving forward.”

Verve is now part of a community of over 3,700 businesses globally who have certified as B Corps. The B Corp community in the UK, representing a broad cross section of industries and sizes, comprises over 450 companies and include well-known brands such as The Guardian, innocent, Patagonia, The Body Shop, and organic food pioneers Abel & Cole.

Chris Turner, Executive Director of B Lab UK says “We are delighted to welcome Verve to the B Corp community. This is a movement of companies who are committed to changing how business operates, who believe business really can be a force for good. We know that Verve is going to be a fantastic addition to the community and will continue driving the conversation forward”. 

“We are pleased to have B Corps of all shapes and sizes as part of our community - from startups to multinationals, and across many different industries. Business is a powerful force, and one that - as these companies are showing - can be used for good. Welcoming Verve is an exciting moment because they have an opportunity to lead the way within the marketing industry. We and the rest of the B Corp community are really pleased to support Verve in paving the way for a new way of doing things”. 

“Being able to welcome Verve to the B Corp community is hugely exciting. Their commitment to doing business differently will be an inspiration to others and really help spread the idea that we can redefine success in business to be as much about people and planet as it is about profit”. 

There are currently over 450 certified B Corps in the UK and over 3,700 worldwide.

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