Toggs and Cloggs Celebrates Ten Years of Fabulous Fashion and Footwear

Shropshire boutique Toggs and Cloggs - which specialises in gorgeous garments and accessories for ladies and children, have achieved their first decade of retail success!

The burgeoning business has grown from small beginnings as a smart children's shoe shop with a top rate shoe fitting service, to become the must-visit women's fashion boutique in the bustling towns of Shrewsbury and Newport.

Co-founders Ceri Slater and Anthea Gould initially set-up shop in 2006 after growing frustrated by the lack of a decent children's shoe shop in Shropshire. After introducing a selection of high-quality children's clothing, they gradually added a number of stylish women's brands and now have an entire floor dedicated to labels for the style-savvy Shropshire woman. What's more, in their ten years of trading, Toggs & Cloggs have grown their premises. They now have two bricks and mortar stores - in Shrewsbury and Newport - and a thriving online shop, sending their chic clothing, accessories, gifts and shoes across the UK and beyond.

From family and farm to footwear and frocks
Farmer's wife Ceri, made the leap from the farm to retail after taking time out from her previous career to have her two children. She soon decided she wanted a fresh challenge and teamed up with her friend, and now business partner Anthea, who also had a daughter and son of similar ages. With a shared love of traditional children's fashion and footwear - including a soft spot for Start-Rite shoes - Anthea and Ceri decided that they should embark on a business together. Now, ten years on, the stylish friends are looking forwards to the next ten years of building up this bustling retail business.

Gorgeous garments for the woman about town
Ceri and Anthea always have an eye on future trends and regularly add fresh new lines, plus scarves, bags and jewellery - to help customers create that perfect look, whatever the occasion. Women looking for chic, comfortable and affordable labels that offer quality and style will find everything they need at Toggs and Cloggs. With plenty of exclusively hand-picked new labels joining the rails, customers can look forward to latest styles from lifestyle clothing brand Mistral, ethical label Nomads and contemporary Italian fashion by N & Willow. Ceri and Anthea regularly attend fashion shows and industry events to ensure their stock is fashion forward and hits the right note with customers.

Togs for tiny trend-setters
Little fashionistas are well catered for too as there is a wide choice of Frugi organic cotton clothing, practical summer footwear including sandals, everyday canvas pumps, Geox, Lelli Kelly shoes, Crocs and high quality Start-rite shoes. Shoe-fitting experts are always on hand and mums can browse the cute collection of clothing and accessories to ensure their children look and feel like the bee's knees! Toggs and Cloggs also stock an extensive range of wooden toys, gifts and birthday present ideas, providing a one-stop-shop for mums looking for the perfect pressie.

Boosting local business
In their ten year tenure, Toggs and Cloggs have been a valuable addition to the Shropshire high street, showing shoppers the importance of supporting independent retailers. Ceri Slater comments: "We can't tell you how happy we are to have seen through our first decade in retail. Toggs and Cloggs has been a labour of love and we are thrilled that we are still able to bring our own brand of fashion and style to the wonderful women and children of Newport and Shrewsbury. Our customers have been loyal in their support and we want to say a huge thank you to them, and of course our wonderful families, for helping us keep the dream going for so long. Here's to the next decade!"