Telford butcher celebrates Independents Day

A family butcher in Telford has celebrated the fact they are not part of a chain by joining in with a celebration aimed at independent shops.

Bosses at G. N. Badley & Sons in Gibbons Road, Trench, turned the shop American for the day on Saturday (July 4) to celebrate the national day of independents.

While in America July 4 is Independence Day, to celebrate the country's independence, here in the UK the day has been a celebration of all independent retailers for the past five years.

G. N. Badley & Sons was set up almost 40 years ago by Keith Badley, who has now sadly passed away, and is run by his widow Kay Badley.

Mrs Badley said: “We decided to turn slightly American for the day by promoting pulled pork, barbecue ribs, veal, wild boar, top quality quarter pounder burgers and any other American-influenced products we have.

“We also used independents day to pick a winner from our online competition we have been running for an extra touch of excitement.”

The firm had hundreds of entries into the draw to win a host of meat along with a free oven clean from OvenBlitz Midlands.
Craig Jones from Shrewsbury won the prize of 1.5kg of British pork shoulder, 1.3kg of British brisket of beef and 1.3kg of British shoulder of lamb.

In addition OvenBlitz will clean his/her oven.

The butchers regularly gets involved with national campaigns and launched a range of products to celebrate National Picnic Week last month.

“Independents Day is about making sure people know they can get just what they need from their local family-run shop,” Mrs Badley added.

“We offer online ordering, 24 hour delivery and will always try to order any specialist products that our customers talk to us about.

“There is a lot more to a small business than most people realise and I like to think it is more than a chain store, a more personal shopping experience looking at individuals needs.

“And I'm not just talking about butchers – anything from hairdressers, jewellery and gift shops, florists and restaurants, they can all over a different kind of shopping experience than a chain store could.

“We started celebrating Independents Day for the first time last year and we had such a great time that we have decided to do it every year from now on.”

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