Source 'bang on target' with Boxall & Edmiston ...

A traditional sporting gun manufacturer formed in 2009 and based in Shropshire has embraced the latest in digital technology to provide its customers with a unique on-line ordering facility and has now won a national best website award from the industry for its efforts.

Boxall & Edmiston Gunmakers, of Atcham, near Shrewsbury has turned to creative, digital and marketing agency Source, of Shrewsbury, to create a website featuring a unique ‘self specification’ system whereby customers can virtually build the gun of their choice and see it appear in high definition on their computer or tablet screen in front of them.

Sally Tringham, Source managing director, said: “Boxall & Edmiston make such beautiful hand-crafted guns and offer the choice of barrel length, wooden blanks for stocks and fore-ends, and of course, highly detailed engraving options on all of their side-by-side and over & under style shotgun models.

“You can even have your family crest or image of your favourite gun dog engraved and inlayed in gold if you wish!

“The website we have produced for them allows potential customers to create and visualise their own bespoke gun, similar to a vehicle configuration, choosing any specification they require, before having their bespoke gun made to measure to suit their own physical shape and their chosen shooting discipline.

“We are pleased to be working with this local innovative company and fellow Chamber of Commerce member, and thrilled that together we have jointly turned a specific brief into a significant award-winning, easy to use and modern website for their traditionally crafted sporting guns.”

Drew Boxall, commented: “We are truly delighted that the new website has been acknowledged in the 2016 Shooting Industry Awards by taking the top ‘Best Website’ accolade for the design and usability of the whole site, together with its search engine optimisation and for its unique ‘gun builder’ feature.

“Thanks must go to Sally and her team at Source for their undoubted talent and enthusiasm in helping us to gain such prestigious industry recognition.”

PICTURED: Award winners, Peter Boxall and Drew Boxall, with Sally Tringham at Boxall & Edmiston.