Shropshire Photographer rebrands and expands after training with one of the UK’s top newborn photography experts

A Shropshire photographer has launched a new branch of her business complete with a new website and rebrand following specialist training with one of the UK’s leading newborn photography specialists.

Catherine Evans, of Bishops Castle, has given her two companies a fresh new look after taking the leap from the partnership ‘Celebrations in Focus’ to go it alone.

Catherine Evans Photography, is a wedding, portraiture and lifestyle photography business covering Shropshire, Herefordshire and Wales.

Catherine has been working as a professional photographer for more than 10 years and specialises in rural weddings and locations. She has photographed the weddings of sports stars including Welsh Rugby Union Players Tom Shanklin in Cardiff, Richie Rees in Swansea, Mike Powell in Crickhowell and English Rugby Union player Mark Irish in Somerset. She was also selected as photographer for the wedding of Shrewsbury-based singer/songwriter Joe Seager, who chose the unusual setting of the historic Shrewsbury Museum and Art Gallery for his recent wedding.

This summer, Catherine’s business has undergone a rebrand and she has launched two new accompanying websites, both designed by Visual Code of Corvedale, near Ludlow. She is continuing her business and photography skills training by undergoing mentoring by the Nikon Ambassador Kate Hopewell-Smith.

Despite being an experienced photographer with hundreds of weddings and lifestyle shoots under her belt, before launching her newborn business, Catherine sought specialist training.

She applied to train with Melanie East, based in Bristol, who holds the Associateship qualification with the Master Photographers' Association, making her one of the most qualified newborn photographers in the UK.

Melanie’s work has featured in John Lewis and The Times and she teaches the art of newborn photography – including how to lull a baby into a deep sleep and how to be posed safely.

Catherine Evans (Mrs) said: “Melanie is heavily involved in the production of a new photography qualification for professional newborn photographers and has written a book "The Art of Newborn Photography", due to be published this Autumn. She speaks internationally on the subject and will only work with experienced photographers.

“As there isn’t currently a recognised qualification, I felt it was vital to get the most professional training experience as possible. There isn’t a more precious thing to work with than a newborn baby. The shoots are recommended within the first 14 days of a baby’s life – after that they start to become too alert and cannot be as easily posed.

“It’s really important to choose a photographer who can handle your baby safely and can advise you on the best time to have the shoot if your baby was early or late, or has any conditions. Premature babies must be of a certain size and weight before they can be safely positioned.

“I have invested in many organic and baby safe blankets, props and toys at my studio in south Shropshire, which is kept at a safe, warm temperature for newborns to be posed in their birthday suits. Being a mum of two myself, I am very understanding about the realities of being a new mum! The idea is you come to my studio for the afternoon, enjoy some tea and biscuits and relax and enjoy as I help your baby get into a deeply relaxed sleep, using all of the tricks I have trained for. I might even be able to share some with you!”

Catherine Buckley, 35, of Shrewsbury, had both maternity bump shots and newborn photos of her baby Ralph when he was seven days old. She said: “Over a few hours at Catherine’s studio, interspersed by feeds, several nappy changes and several accidents on both Catherine and her studio floor - all of which Catherine took in her stride, she achieved the impossible and kept Ralph sleepy and relaxed and got him into totally adorable positions safely.

“I trusted her implicitly and was able to really enjoy the session which was one of the first outings with my newborn son. Catherine’s skills, not only as a photographer but also the way she put us all at ease and her total patience were evident. I got a lot from the experience and the photos are priceless for the whole family to enjoy.”

For more information about Catherine Evans Photography, visit www.catherineevansphotography.com and Catherine Evans Newborn visit www.catherineevansnewborn.co.uk

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