A film promoting Shrewsbury’s popular and original festivals and events which raise the town’s profile and attract thousands of people makes its debut today, April 4th.

Shrewsbury BID commissioned Shropshire based SMN Film to make the 60 second video montage to give a flavour of what’s in store, making it ‘a summer like no other’. The release celebrates the start of the events calendar with The Big Busk having kicked things off on Saturday 2nd April.

April will be a busy month in Shrewsbury with the Cartoon Festival, Shakespeare Day, Shropshire Kids Festival and Shrewsbury Bookfest (29th April - 2nd May) all lined up. Jacqueline Wilson and Julian Clary are among the eclectic Bookfest guests.

Summer favourites like the world’s oldest flower show, Shrewsbury Food Festival, river based events, a folk festival and steam rally are again set to be crowd pullers. This year the Shrewsbury Fields Forever music festival (15th -17th July) will move to a new site and offer town centre camping for the first time, including VIP pitches in the Quarry.

Kirsten Henly, Executive Director of Shrewsbury BID, said: “We’re proud of Shrewsbury being an original and special destination that does things differently, with a great offer of shops, eateries and attractions. The engaging spring and summer events programme brings people with many different interests into the town so they can discover all we have to offer.

“Shrewsbury’s festivals and events are not just great fun, they generate valuable additional footfall, profile and income for town centre businesses.”

Joanna Hughes, Co-Ordinator of Shrewsbury Bookfest, added, “We feel inspired and proud to experience the groundswell of support from local businesses and organisations towards the eclectic and professionally delivered events and festivals in the town. 

“Top names in every sphere from children’s literature through to artists and musical headliners to T.V. foodie names and sporting champions all flock to take part in the huge variety of events and festivals in the town.  This of course turns Shrewsbury into the go-to destination during these weekends for audiences and crowds from across the region and beyond.”

The new film will be available to view on which has a full list of spring and summer events in Shrewsbury. Its makers also produced the town’s Christmas video which was widely seen last year, with more than 40,000 views.