Shrewsbury Folk Festival brings economic boost to the town

Businesses in Shrewsbury and beyond are set to get a shot in the arm with the staging of the town’s annual folk festival over the Bank Holiday weekend. 

The four-day festival, which will take place at the West Mid Showground in Berwick Road from August 28 to 31, will bring thousands of money spending visitors to the county. 

The festival is one of UK’s leading events of its kind. It has four music stages, a dance tent, more than 100 workshops, children’s and youth programmes, onsite camping, a craft fair, real ale and wine bars, and a food village. 

Festival Director Alan Surtees said the festival was firmly committed to supporting the economy of Shrewsbury and the wider county. 

“We bring visitors into Shrewsbury from all corners of the country and indeed, world. We encourage them into the town by laying on dance displays, pub sessions, a dance parade and a free bus shuttle service into the centre. 

“Our aim is to use as many local suppliers as we can – for instance, there are nine Shropshire breweries on sale in our bars, Tanners is supplying wine and Pomona Grocery in Shrewsbury runs our festival shop. We use local hotels and taxi companies and throughout the year, utilise many other Shropshire businesses including graphic designers and printers.

“On top of that, people spend money in pubs, garages, hotels and shops throughout Shropshire as they make their way too and from the festival.”

This year, the live webcast that is beamed to a worldwide audience, will be showcasing films to promote the town as a visitor destination.

Kirsten Henley, Manager of the Shrewsbury Business Improvement District (BID), said: “Shrewsbury Folk Festival brings an array of internationally renowned artists to the town and tens of thousands of people come to Shrewsbury from across the country, and indeed the world, to experience the event.

“It’s a fantastic part of Shrewsbury events season, firmly putting the town on the arts and cultural map, as well as bringing many people into Shrewsbury over the bank holiday weekend. Building on Alan and the team’s ongoing support for promoting Shrewsbury, we’re delighted we’ve been able to work again with the team to further promote Shrewsbury's businesses and attractions to the audience that attends.”

A limited number of adult, concession and family weekend tickets are still available. All adult day tickets have sold out although day youth and child tickets are on sale.

Tickets can be booked through www.shrewsburyfolkfestival.co.uk or direct at www.gigantic.com/shrewsbury-folk-festival-tickets.  

Section: