Polar bears – not just for Christmas

The illuminated polar bears on the roof of Morris & Company’s Shrewsbury headquarters have grown in number – from six to eight – and in size, much to the delight of local people.

A video of the annual festive display has been viewed by over 6,000 people on social media and other online channels, with scores of positive comments welcoming the sparkle it adds to the Welsh Bridge end of town.

Marketing Director Katie Morris said: “The polar bears have been such a popular rooftop feature for many years, but they were in need of a bit of TLC and so we are delighted to see them back and after a successful breeding season, there’s a few more this year.

“Our new furry friends are also a timely reminder that polar bears in the wild are at risk with their sea ice habitat threatened by climate change.”