Open weekend for Shukers Land Rover...

Work has been completed on major new showrooms and service facilities for Shukers Land Rover at Ludlow following a £3.5 million investment.

The family-owned firm recently sold its Shrewsbury dealership to concentrate on creating the latest ‘corporate identity’ Land Rover centre to cover south Shropshire and the Marches and held an Open Weekend for customers and visitors.

Business manager, Nick Apperby, said: “This new centre in Parys Road is one of the first in the UK to conform to the ‘Arch Concept’ designated for all Land Rover retailers by 2018 and will perfectly showcase our full range of vehicles, while also offering the very latest technology in service and support facilities.

“We are therefore delighted to throw open the doors and welcome everybody to view these stunning new premises and vehicles on display, and the positive feedback from visitors so far has been simply fantastic.

“Shukers Land Rover has consistently been voted in the top ten of UK dealerships for customer service and the team here in Ludlow is very keen to maintain those high standards for both current and new customers alike.

“Our previous Land Rover premises, just 200 yards away opened in 1991 and had a turnover of £8 million at that time, but as the Land Rover product range has expanded and through consistent investment, customer loyalty and business achievement, we have now grown to a turnover of £20 million per annum.

“We employ 25 staff now having started with only eight in 1991 and we are consistently reviewing our staffing levels to meet the needs of our customers and to maintain our high levels of business standards.”

Shukers also has Subaru, SsangYong and Isuzu dealerships at Vanguard Way in Shrewsbury and at Holyhead Road, Ketley, Telford.

Pictured are, Nick Apperby and hostess Penny Whiteman, with visitors Brian Parkinson, Alan Ashmead and Beverley Ashmead.