Inter County Couriers on cue to sponsor snooker title holder in World Championship bid

Shropshire same day delivery company, Inter County Couriers, based in Shrewsbury, has teamed up with current International Snooker Champion, Ricky Walden, by sponsoring him for the World Snooker Championship starting at the Crucible Theatre, in Sheffield, on Saturday, April 18.

The World Championship is not only the most prestigious event in the World Snooker calendar but the last ranking event of the season and the most lucrative - with the winner receiving a prize pot of £300,000. Ricky, currently ranked number seven in the world, reached the semi-finals in 2013 and is currently delighting in his best ever season.

Established for over 25 years, Inter County Couriers is run by former snooker professional Paul Lloyd, who himself played on the circuit from 1993-1997 and was the first person in the UK to be given a place on a YTS scheme to play snooker after leaving Newport Grammar School!

Paul said: “I love Snooker. It’s a very infectious sport and l have followed it for over 20 years since my professional days! Ricky’s style of playing and his whole demeanour really appeals to me and l would have loved to have played like him.

“He really wants to be World Champion and definitely has the skill and tenacity to be World Champion and we hope to be part of his journey. I will be very proud when he lifts the trophy and our brand is on his waistcoat!”  

The tournament will be broadcast by BBC Sport and is watched globally by nearly 400 million people.