Eighties fun and fitness in the Pride Hill Shopping Centre

Shrewsbury shoppers were treated to a blast from the past at New Look as staff celebrated an 80s fitness fun day.

The event saw all ten employees at the Pride Hill Shopping Centre store don their neon colours, spandex outfits, leg warmers and of course headbands to recreate the decade’s iconic fashions.

The New Look team then hopped on and off a static exercise bike for the entire nine-hour shift on Saturday, raising vital funds for the company’s chosen charity.

Store manager Emma Bates said: “It went really well and the idea was just to create a fun atmosphere in store and get people’s attention, which we certainly did.

“The music was on quite loud, there were a lot of bright colours and some seriously big hair but it was all for a good cause and we had staff going round with collection tins looking for donations all day.”

The Pride Hill branch is part of a regional group of New Look stores raising money for a West Midlands based charity, the Donna Louise Trust.

The Trust raises vital funds to support and operate a hospice in Trentham, Stoke-on-Trent, for children with life-limiting conditions and help their families, providing care both in the unit and in patients’ own homes.

It takes its name from a young local girl, Donna Louise Hackney, who sadly died from a life threatening condition at the age of 16.

New Look as a company have chosen the Donna Louise Trust as it’s charity and their support is being shown every month by the team in the Pride Hill Shopping Centre branch.

Emma said: “We’re doing something different every month. So far it has been quite straightforward – we’ve maybe dressed up for Halloween or something. But this year we have our own charity representative in store so the events are getting bigger and bolder in 2015, starting with the 80s one on Saturday.

“We went with a fitness theme first and our next event will be for Mother’s Day and so on.”

Kevin Lockwood, Manager of the Darwin, Pride Hill and Riverside Shopping Centres, said: “The staff at New Look have certainly made a colourful contribution to shopping on Saturday.

“They’ve had great fun and put a lot into it and have raised money fore a very worthy cause and I’m sure our shoppers enjoyed the experience.”

Emma, a 32-year-old mother of three, who lives in Sundorne Grove, Shrewsbury, admits that Saturday’s fitness day was not a great advert for the store’s clothing range.

She said: “We do stock some sportswear – but it doesn’t look much like this, luckily!”

Anyone who missed the 80s fitness day but wishes to support the Donna Louise Trust can make a donation in store at the Pride Hill Shopping Centre anytime, or look out for details of the next event in February.

Hospice fundraiser Nikki Wrench said: "It's great to have this support from New Look and from as far afield as Shrewsbury is fantastic as it really helps us get our message out there.

"As a company the 19 stores in that region have already raised £3,217 just in the run up to Christmas which is brilliant. They've been really involved and just gone full steam ahead which is absolutely fantastic."

Anyone who missed the 80s fitness day but wishes to support the Donna Louise Trust can make a donation in store at the Pride Hill Shopping Centre anytime.

In the meantime store staff have packed a Mother’s Day Hamper full of goodies and customers can pay a pound for the chance to win a draw for it.

Caption: Staff at New Look in Pride Hill shopping centre in Shrewsbury held an 80's style charity fitness day at the store. From left, Becky Hicks, deputy manager, Gemma Johnson, Jess Bradbury and Emma Bates, manager.