Big Butterfly Count 2021

It's butterfly spotting time! Right now is the Butterfly Conservation's Big Butterfly Count and this year the charity campaign is sponsored by Shropshire's own wildlife specialist, Vivara ( so more reason for Shropshire to be proud of its contribution to wildlife conservation.

The Count runs until 8th August and Vivara is encouraging more people to take part and beat last year’s totals to make this the biggest survey yet to help protect both butterflies and moths. You can submit as many counts as you like, even from different locations, and a zero count provides important data too.

New ID charts have been created to reflect the species you’re likely to spot this year. Download the  free official ID chart from or use the free mobile app and #getoutforthecount. Make it your daily 15 minutes of fun!

Vivara is the sister website brand of established CJ Wildlife and shares the local Upton Magna site, combing nearly 35 years experience in product development and research to ensure its extensive ranges of food, feeders, habitats and plants are perfect for garden wildlife.

What’s more, to celebrate Vivara’s sponsorship of Butterfly Conservation’s Big Butterfly Count, there is a Limited Edition 2021 Butterfly House of which Vivara is donating £1 from the sale of each one directly to Butterfly Conservation

Bastiaan de Jong, Chief Commercial Officer at Vivara, said: “Every garden has the ability to support wildlife, no matter what size, and simple wildlife friendly planting is the key to attracting beneficial butterflies, bees and other pollinating insects. Our core goal at Vivara UK is accessibility - to encourage anyone and everyone to care for wildlife in their outside space, starting from the ground upwards - by sharing our expert advice, product range and garden inspiration. Through our work with the Butterfly Conservation, we are extremely proud to be the sponsors of the Big Butterfly Count, which everyone can be a part of, helping to promote the benefit of identifying and protecting these delicate species.”