Alan to Deliver Knockout Blow for Charity

A Shropshire business coach is swapping his suit for a pair of boxing gloves next month to raise funds for Cancer Research UK.

Alan S. Adams, owner of Horizons Consultants and a bestselling author, has signed up to take part in the Ultra White Collar Boxing event at The Buttermarket in Shrewsbury with the goal of raising £2,500 for the charity.

As a former Royal Navy submariner, Alan is currently mid-way through his 8-week training programme ahead of taking to the ring on Saturday 30th March, where he’ll battle it out against his opponent.

He said: “I firmly believe, and regularly tell my clients, that we should be working to live not living to work, so trying new things in order to enhance our lives is something I’m always striving to do. And,  signing up to something like this, which is completely outside of my comfort zone, is my commitment to doing just that!

“Goal-setting is something I’m passionate about and while I’ve already completed many things on my list, there is still plenty left to do. But I’m also adding to it regularly when I want to achieve new things, and it helps give me the motivation to continue growing and learning — even if it’s something I fail to do, I’ve gained the experience of trying. From a professional point of view, it’s fantastic to try new things, as you really don’t know what you can achieve until you give something new a go.  

“Like many of the other participants who have signed up to the challenge, I’ve never boxed before and know little about the sport, but the training been invaluable.

"Not only has it increased my determination and boosted my energy levels, which in turn has benefitted my professional and personal life, but it’s given me a welcome reminder of how important it is to take time out and focus on your health and fitness all-year-round.

“Of course I hope that I’ll win on the night, but if not, the whole experience has been completely worth it, and I’d recommend it to anyone who needs that extra boost and a strong goal to work towards,” Alan concluded.

For more information about the event in March or to donate to Alan’s fight against cancer, please visit