Abel & Cole celebrates 30th birthday with the launch of its Pollinator Roadshow

  • The organic home-delivery service will celebrate turning 30 this month with the launch of the UK’s first ever Pollinator Roadshow  
  • Abel & Cole’s ‘Garden Shed’ will be touring six cities across the UK: London, Birmingham, Manchester, Brighton and Bristol
  • Visitors can enjoy a pollinator-inspired menu, appetising competitions, Insta-worthy selfie spots and the chance to make their very own ‘pollinator pledge’
  • Special birthday donations to be made to long-term charity partner, Friends of the Earth

This September, Abel & Cole, the nation’s one-stop shop for all things organic, will be touring the UK in celebration of its momentous thirtieth birthday. The pioneering farm-to-front-door home delivery service will mark three decades of providing seasonal, ethical and sustainable food and drink with the launch of the UK’s first ever Pollinator Roadshow.

The Pollinator Roadshow launched in London on the 14th September before touring to Birmingham, Manchester, Brighton, and Bristol over the following two weeks. The nation’s enthusiastic foodies and organic aficionados are invited to visit Abel & Cole’s ‘Garden Shed’ on tour, with an opportunity to indulge in tasty treats, win exclusive competition prizes and unearth the stories behind Abel & Cole’s journey of being #OrganicSince88. A delicious, pollinator-inspired menu will be served at each stop, including honey, goats’ cheese and pickled onion loaded fries, celebrating the bees, bugs and butterflies that help bring Abel & Cole’s beautiful produce to our tables. A vegan-friendly Jerk-spiced chilli will also be served as a nod to their (potato) roots in Brixton.

While raising a glass to the past, Abel & Cole will look to the future with a long-term commitment to protect the biodiversity that plays a fundamental role in keeping the organic food industry alive and thriving. Visitors to the 30th roadshow can make their very own ‘pollinator pledge’ from Abel & Cole’s bespoke photo booth shed, capturing the moment for their social media channels while receiving a wildflower starter pack to help encourage pollinators into their gardens at home.

All proceeds from food sales on the day will go towards Abel & Cole’s charity partner, Friends of the Earth, an environmental campaigning community dedicated to the wellbeing and protection of the natural world.

The Pollinator Roadshow will be open to the public from 12pm - 3pm in the following cities:

Friday 14th Sept - London Television Centre, White City
Saturday 15th Sept - Kingston-upon-Thames, Ancient Market Place
Thursday 20th Sept - Birmingham, Victoria Square
Friday 21st Sept - Manchester, New Cathedral Street
Thursday 27th Sept - Brighton, New Road
Friday 28th Sept - Bristol, Harbour side near Neptune statue  


Abel & Cole will also take to its digital and social platforms over the next month to shine a light on the people at the heart of its 30-year success; from the amazing growers, makers and bakers, to the organic-loving customers who have joined the journey along the way.

Hannah Shipton at Abel & Cole, said; “We’re incredibly proud of the organic journey we’ve been on over the last thirty years, and extremely grateful for our valued suppliers and customers up and down the country who’ve made it such an exciting ride so far. What better way to celebrate three decades of Abel & Cole than by championing the precious pollinators who keep our fresh produce growing at its very best.”

For more information on Abel & Cole’s organic heroes, head to abelandcole.co.uk/producers or abelandcole.co.uk/blog.

Join the buzz: @abelandcole #OrganicSince88