Shrewsbury Rebranding

Recently Shropshire Council commissioned London design agencies &Smith and We All need Words to rebrand Shrewsbury, here are some of the results.

The Shrewsbury branding is based on a large original black and white pattern which nods towards the many wood-beamed Tudor buildings in the town.

Check out the gallery below for some more examples of the Shrewsbury Branding.

Let us know what you think in the comments.


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on

Read More from Pete White


I think they did a largely good job, it was a difficult task that they wouldn't be able to please everyone with.

I like it!

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