Young entrepreneurs with a taste for success launch food and music festival.

A PopUpDiner showcasing the culinary talents of young foodie entrepreneurs will be the centrepiece of the Young Britain Enterprise Rocks! business extravaganza taking place later this month in Telford.

Budding food champions will be serving their own specialities on July 20th in a stylish red, white and blue decked marquee where taking centre stage in the PopUp Diner will be Martyn Pryce with his new business, Taste Telford and two brothers from Worcester, Ed and Tom Coytes who have recently launched their own micro brewery.

For Martyn, a 23-year-old freelance chef starring in the PopUp Diner will be a dream come true since giving up a promising academic career to follow his heart into the world of catering.

The former Thomas Telford pupil, who only started his business three months ago is already an Ambassador for the Young Britain campaign and he will be officially launching a tasty new product “A La Carte in a Box” - custom made meals for delivery to homes and businesses.

Martyn said: “My passion has always been in catering so I vowed I would follow my dream and become a chef instead of going on to university.

“I have sold everything, including my car, to launch the business and now I have my Young Britain loan of £2,500 so I have enough capital to get the company off the ground.

“Young Britain has provided me with 12 months membership at Telford Enterprise Hub and the team have also mentored me through the Start Up Loan application and the challenges of the start up phase. 

“They are introducing me to food and business experts and a catering mentor to help me with hands-on guidance from an expert in the business.”

Telford & Wrekin Council has supported Martyn with his new business and are helping with commercial space in the Watling Street Community Centre in Arleston.

Martyn plans to be recruiting 10 apprentices within the next 12 months and also aims to have Taste products stocked by Selfridges by the end of the year.

“I want to show other young people that if they have a burning desire to create a business, then they can succeed.  

“They won’t be on their own, as I have found, there is a mass of help out there to guide you on the entrepreneurial journey,” he said.

Alongside Martyn in the PopUpDiner will be the Coyte brothers serving WhaleAle brewed in their own micro brewery.   Tom, 25, and Ed, 22, will be hoping to impress visitors to the event and find new markets for their real ales.

Tom said: “Whale Ale produces real ale from 100 per cent British ingredients and we sell the beer in casks and bottles.  

“We are really proud to be able to showcase our products at Enterprise Rocks! and will be serving our two beers: Pale Whale and Ruby Moby at the event.

“We started planning our business 12 months ago, moving into our brewery premises in March and starting to trade in May.  I can’t believe how well it is all going and we want to continue to build on that success.

“Young Britain has been a real help to us and not only helped us with the £20,000 capital start up loan application but they have also provided mentoring support through one to one contact, seminars and workshops, which have all proved invaluable to our commercial start up and growth.

“I would urge any young person with an idea for a business to find some guidance to test their ideas and then ‘just do it’.  We are certainly glad we took the plunge and are not looking back.”

Fay Easton, Start Up Britain local champion and co-founder of Young Britain, said: “Young Britain has been created to help these talented young would-be entrepreneurs to get their products to market and build lifetime careers in entrepreneurship.

“There are so many skilled young people in this region and it is vital that they can find help with start up training as well as access to finance.  At Young Britain, we also bring experienced business owners together to help mentor these next generation entrepreneurs and help guide their business expansion.”

To meet these young entrepreneurs and see the array of products and services, visit Enterprise Rocks! from 10am to 5pm at Telford Enterprise Hub in Hadley Park.  Entry is free but admittance is strictly by ticket only, to book go to


Pete White Pete White

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