Vintage fashions arrive at shopping centre

The current trend for vintage clothing has arrived at Shrewsbury’s Parade shopping arcade.

Street Vintage Clothing has just opened its doors on the ground floor of the centre, in St Mary’s Place, and is already thriving.

Lani Sheaf is the businesswoman behind the venture and she is delighted with the reception her new boutique has received.

“My shop in The Parade specialises in trend-led, wearable vintage pieces from the 1960s to early 1990s. At the moment we are only stocking women's clothing and accessories but if things continue to go well we may extend our range,” she commented.

Lani studied fashion design and textiles at A level and previously had a successful eBay business and studio selling vintage clothes.

The 25-year-old mother of one has been backed by the government scheme Young Britain to help build her business.

“I am really excited to be joining Shrewsbury’s great collection of independent retailers – it is a fantastic town and the shop is already attracting lots of customers,” she said.

The Parade, which was Shrewsbury’s first shopping arcade, is now home to a unique collection of retailers and is celebrating 30 years in business this year.

Street Vintage Clothing is also trading on the new selling platform, ASOS Marketplace which specialises in vintage and new emerging designers, with her online boutique being found at http://asos.mp/svc

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Pete White Pete White

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