Support Service Launched to Help Salon Owners Stay a Cut Above the Rest

An innovative online business has been launched to support hair and beauty salon owners across Shropshire, bringing together a wealth of expert advice and guidance to help them grow.

Shropshire-based Your Salon Expert offers hair and beauty entrepreneurs invaluable guidance from industry professionals to help them grow and develop their business and expand their client base. From finance to web design, and marketing to employment law, Your Salon Expert offers a wide range of resources to make salon management easier, more efficient, and ultimately more profitable.

Maddison Walker, Founder and Director of Your Salon Expert, explained: “I grew up in the industry, watching my Dad expand his salon, and learnt firsthand that it can be a real balancing act between clients, training and supervising staff, and still trying to find time to focus on growing your business. Your Salon Expert was launched to take the stress out of developing and expanding a salon, providing owners with detailed and industry-specific information and resources to help them tackle the jobs they don’t have the time to actively address themselves.”

Salon owners who register with the initiative can opt to receive support across a range of business activities including managing reputation, increasing website traffic, attracting new clientele, establishing trust and developing customer loyalty, keeping salon staff happy and productive, and making financial decisions that help move the business forward.

Maddison continued: “Essentially we’re here to help with everything non hair and beauty treatment related – from how to PR your salon and use social media to engage with current and prospective clients, right through to product lines, personnel and accounting packages.”

To mark the launch of the initiative, Your Salon Expert will host two presentation evenings this month, open to all hair and beauty professionals including salon owners, those who are self-employed, and apprentices in the field. The two events will be held from 7.30pm on Monday 20th January at The Alb in Shrewsbury, and Tuesday 21st January at The Clock Tower in Telford, and places can be reserved by calling 07551 353737 or emailing [email protected].  

“I would encourage those wishing to attend either presentation, or salon owners in need of business support to visit for more information,” concluded Maddison.

Launched in 2013 to support hair and beauty salon owners across the region grow their business, Your Salon Expert offers a variety of packages and membership options to suit a wide range of budgets. With practical advice from industry experts, networking opportunities, a branding service, local course and event information, job listings, salon sales and lettings, printable worksheets and resources, and industry news, the initiative provides valuable tools to help salon owners run a more efficient and profitable business.


Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on

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