Special Guests To Feature At Next Shropshire DIY PR Course

Two of Shropshire’s top journalists will be revealing their tips of the trade at a do-it-yourself public relations course this autumn.

Shropshire Star business editor Thom Kennedy and Shropshire Live editor Chris Pritchard will be guest speakers at the J&PR DIY PR Course on September 24, 2014.

Aimed at businesses across Shropshire, the event will teach them some of the basic PR skills needed to carry out a PR campaign across both traditional media such as newspapers and radio and online media, including social media, blogs and e-newsletters.

Kirsty Smallman, director of county PR company J&PR Ltd and leader of the course, said it was ideal for those keen to promote themselves and their services but did not have the budget for in-house public relations.

“Hundreds of business across Shropshire want to shout about what they do but don’t know how to go about it from a PR perspective and that’s what our course will help them with,” she said.

“We have some amazing businesses in this county and we want to help them get their products or services out there to their target market.

“This course will teach them how to plan and then put into practice a full PR campaign, from using traditional media such as newspapers to newer, digital platforms such as Twitter, Facebook, YouTube and Google Plus.”

The course will be held at Maple House on Queensway Business Park, Queensway, Telford, beginning at 9.30am.

In the first half of the course, former Shropshire Star journalist Mrs Smallman will focus on print media, including press releases, how to write them, where to send them, photographs and much more.

After a networking lunch, the afternoon will cover social media and online PR with former West Mercia Police press officer and J&PR account manager Maria Wilkinson.

“Our guest in the morning will be Thom Kennedy, the Shropshire Star’s business editor, who will tell you what he is looking for in stories, what press releases are likely to be used and how to maintain connections,” added Mrs Smallman.

“In the afternoon we will have Chris Pritchard, owner and editor of website ShropshireLive.com, who will take you through the workings of a community news website, what types of press releases he is looking for and the connections that can be made.

“Both are experts in their field and we are really pleased to have them as our guest speakers on the day.”

The cost of the course is £120.00 to include lunch and refreshments. Each delegate will also receive a training back to take away to assist them with their new business PR campaign.

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