Shropshire designer plays her cards right

A range of cards produced by a Shropshire designer has been snapped up by some of the country’s best-known cathedrals, as well as county retailers.

Isobel Bushell, who runs Qwerky Cards from her studio in Much Wenlock, saw a gap in the market for a new type of religious greeting card.

“We recognised a need for religious cards with traditional messages but contemporary images, appealing to young and old alike,” said Isobel, whose Christmas, Christening and confirmation cards are now sold at shops in Lichfield, Durham and Gloucester cathedrals, as well as Ampleforth Abbey and Malvern Priory.

She has also just delivered her first batch of Christmas cards to Write Here, in Shrewsbury’s High Street, which is one of the county’s largest independent card shops, and her products are stocked at Croft Design, which sells ecclesiastical robes and religious-based gifts, in Much Wenlock.

Isobel added: “The existing cards seemed to assume that to be religious you had to have your feet in 1950s imagery and be aged over 90. Ours have bright, often amusing illustrations, which seem to appeal to all ages which is very rewarding.

“We are delighted with the response to the product range and hope to expand it in the future, with a new website just being launched.

“I think a lot of people, even if not church-goers, do want to remember the true meaning of Christmas and struggle to find designs which convey a message which is a little more meaningful but in a modern way.”

John Hall, who owns Write Here, said that this was the first time he had stocked Christmas cards designed in Shropshire.

“We like to work with local business people as much as we possibly can and placed an order for Isobel’s cards as soon as we saw them. Hopefully customers will find them as attractive as we do and will do their bit to support county entrepreneurs,” he added.

Isobel is the illustrator behind two best-selling children’s books based on the adventures of Peggy the Much Wenlock piglet.

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