Shropshire businesses embracing social media advertising

Businesses in Shropshire are increasingly embracing paid advertising through social media to maximise their customer base, according to a county marketing expert.

The trend among clients of Shari Thompson, managing director of Green Jelly Marketing in Shrewsbury, mirrors the recent news from social media giant Facebook that its advertising revenue rose by 64 per cent in the third quarter of this year (2014).

Shari, who has more than 14 years experience in the marketing industry, said she had seen a “real culture shift” in how social media advertising is viewed by business.

“Previously the consensus was that social media was a free tool and there was a broad disinterest in using it as an advertising platform, despite the enormous benefits,” she said.

“I would even go as far as to say some businesses were openly against the idea of paying for an advert on Facebook or Twitter.

“However, over the past year or so I have seen a real culture shift in the number of businesses, including many of those I work with, embracing advertising through social media.

“Paid advertising on social media sites has a much wider reach, bringing your business to potential customers beyond those who already like your page or follow you.

“It is also fast becoming a recognised tool for very targeted advertising and retargeting and it is interesting to see how this view has permeated everywhere and is clearly reflected in these latest Facebook figures.”

Shari said the introduction of video adverts on Facebook was also development she would be watching with interest.

These will work in a similar manner to all other videos posted on the site, by auto-playing when users scroll through their news feed and can be targeted in the same was as all other adverts on the site.

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Pete White Pete White

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