Shrewsbury furniture store backs two county shows.

Shropshire’s largest independent furniture store is joining up with two historic county shows which attract thousands of visitors to the area as part of the celebration of the store redesign.

It will be the 13th year that Shrewsbury-based Alan Ward has sponsored the Minsterley Show - the county’s oldest agricultural event – and is also exhibiting for the first time to showcase its exclusive range of all-weather outdoor furniture.

The firm has also continued its backing for this year’s Shrewsbury Flower Show as one of the main indoor furniture exhibitors.

The company will be setting up two marquees side-by-side at the flower show to highlight two of the leading brands it stocks at its flagship out-of-town store in Harlescott.

One stand will feature the latest memory foam beds, mattresses and pillows by Tempur - with show offers including 60 per cent off display models.

The other will be dedicated to the world’s most comfortable reclining sofas and chairs by Stressless.

Elaine Ray, commercial director at Alan Ward, said: “We are delighted to be involved with both shows which do so much to help to support the economy and tourism in the county.

“We have been sponsoring the Minsterley for 13 years now and it is always a fantastic day whatever the weather.

“We are honoured that we can back events like these that have so much history and does so much good for the county.”

She said: “There have been a lot of changes at Alan Ward in the last year including remodelling the ground floor and creating new departments and we wanted to celebrate the changes with visitors to the both shows.

“This is a fantastic opportunity for people to see what Alan Ward has to offer and the quality service that we provide.

“A lot of work is ongoing to create one of our biggest displays at the flower show which will showcase two of our leading brands - show visitors will learn so much more about us as a company and what we offer - we are so much more than a furniture store now.”

Miss Ray said: “We are a long-established local firm, and it is important to us that people think of us as part of the community.

“We have been undergoing a huge redesign and upgrading programme in recent years and want to make sure people are aware of how much we have changed and how much we have to offer now we are a fully fledged furniture department store with everything you need for the home including all the finishing touches.

“By supporting events like Minsterley and Shrewsbury Flower Show we are helping to create pride in the county, attract more visitors and in turn provide a boost to the economy.”

This year’s Minsterley Show takes place on August 17 on the A488 at Lea Cross, on the outskirts of Shrewsbury. It will include a number of attractions in the main ring and around the showground.

The flower show is a two-day extravaganza on August 9 and 10 in the Quarry in Shrewsbury when there will be displays and performances throughout.

Six new departments have been created at Alan Ward in Ennerdale Road as part of a £100,000 remodelling programme.

The redesign offers customers a one-stop shop for all their home needs and sees lighting, clocks, accessories, pictures and mirrors, soft furnishings and a dedicated cookshop, all brought to one location.

Section:

Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on petejwhite.com

Read More from Pete White