Shrewsbury’s Christmas film is a seasonal hit

More than 40,000 people have so far viewed a short film which showcases Shrewsbury’s Christmas appeal and its traditional and contemporary seasonal activities.

Shrewsbury Business Improvement District (BID) commissioned the Christmas production to promote the town to a wider audience. Since it was posted on You Tube it has had 43,779 views, which is more than twice the number who saw last year’s film.

The new one minute 46 second video centres on a seven year old boy out with his family in snowy Shrewsbury for the Christmas Lights Switch-on. It shows people of all ages entering the festive spirit and is set against a backdrop of the town’s historic streets.

Shrewsbury BID partnered with Shropshire based SMN Film for the production which was produced and directed by Tom Middleton and Miche Parkinson. It was filmed over four evenings with a cast and crew of around 20 people. Now one of the cast members, who plays the boy’s father, is calling on social media users to spread the word to help it hit the 50,000 views mark.

Kirsten Henly, Shrewsbury BID Manager, said: "The film reaches out to online audiences to show them that the town’s streets are sparkling this Christmas. It is a follow up to last year’s successful Shrewsbury Christmas video, which had almost 19,000 views on You Tube.

“The film shows the real essence of Shrewsbury, or Snowsbury, as it has been aptly renamed for the festive season. Shrewsbury is the perfect place to capture the magic of seasonal shopping on the streets, meeting family and friends for food and drinks, getting together at events and meeting Santa.”

The new release is part of Shrewsbury BID’s campaign to promote Shrewsbury, its businesses and the biggest festive event programme with entertainment arranged by a variety of organisers.

Attractions have included a family sized Snowglobe and light projections of snowflakes onto public buildings by new media light artist Andy McKeown.

The town’s first Christmas Festival in The Quarry, Carols in The Square, a Christmas Farmers Market and a new Christmas grotto have all added to Shrewsbury’s appeal.

The full video can be viewed from www.originalshrewsbury.co.uk and seen on the Original Shrewsbury YouTube channel https://www.youtube.com/watch?v=6Jf-A_3YSr4

 

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Pete White Pete White

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