Second Birthday for Love Shrewsbury

Two years ago today the Love Shrewsbury website was revealed after months of hard work and development. The aim was simple, to portray all the towns positive offerings, from community stories, business success, local events to towns people who wanted a voice.

Love Shrewsbury's development was an interesting process, the county has well established media outlets and we wanted something bold and unique to stand out. We chose a vibrant and energetic colour scheme and based the logo on the towns popular Darwin monument.

The result was a resounding success and went way beyond our expectations. Over the coming months Love Shrewsbury quickly became the most visited site dedicated to Shrewsbury.

Key to the sites initial growth was the work that was put into growing social media channels. We wanted to make it as easy as possible for people to be able to read our content hence our Facebook, Twitter, RSS and weekly newsletter have been incredibly popular. Features such as our trending page allow users to see whats currently popular with the sites visitors.

One of the highlights in the past year has been our April Fools "Brad Pitt to Star in Charles Darwin Film set in Shrewsbury" receiving thousands of visits.

We’re looking forward to the next 12 months and have some great articles, competitions and bloggers lined up.

Pete White Pete White

Love Shrewsbury editor and chief developer at The Web Orchard, find out more on petejwhite.com

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